If you are a business owner, supplier, or service provider, using the GeM Portal can help you expand your customer base and boost revenue. This guide explains how to use the GeM portal to increase sales, the registration process, benefits, and tips for success.
What is the GeM Portal?
The GeM Portal is an official online marketplace launched by the Government of India to make government procurement easy, transparent, and efficient. It allows businesses to:
- Sell products and services directly to government buyers
- Get access to government tenders and contracts
- Expand their business in a trusted and secure marketplace
Unlike private marketplaces, GeM ensures fair competition and offers better opportunities for businesses to increase their sales and revenue.
Benefits of Selling on the GeM Portal
1. Large Customer Base
- The GeM portal connects sellers with thousands of government departments and PSUs across India.
- This increases business opportunities and allows sellers to secure high-value government contracts.
2. Fair and Transparent Business Environment
- The portal eliminates middlemen, ensuring a fair price for sellers.
- Payments are processed quickly and securely through the GeM platform.
3. No Need for Marketing and Advertising
- Since government buyers search for suppliers directly on the platform, sellers do not need to spend money on marketing.
- This saves costs while increasing business visibility.
4. Faster Payments
- Payments are processed faster under the GeM Timely Payment (TP) policy.
- Sellers do not have to worry about delayed payments from government buyers.
5. Multiple Categories for Sellers
- GeM supports businesses selling products and services in different categories, including:
- Office Supplies
- IT equipment
- Construction materials
- Security services
- Transportation and logistics
6. Access to Government Tenders
- Businesses can participate in bidding and reverse auctions to win large government contracts.
- GeM makes the process simple and accessible for all registered sellers.
How to Register as a Seller on GeM
Before selling on GeM, you need to register as a seller. Follow these steps to complete the process:
- Visit the GeM Website: Go to the official GeM registration portal.
- Enter Details: Fill in basic information like name, email, phone number, and date of birth.
- OTP Verification: Enter the OTP received via SMS or email.
- GeM Confirmation: A GeM representative will call to confirm your OTP.
- Complete Registration: After verification, your registration is complete.
- Get GeM ID: Receive your seller ID and login credentials via email.
- Set Up Profile: Login, set up your profile, and list your products.
- Submit Caution Money: You'll be notified to submit caution money.
- Select Product Listing: On the dashboard, click Product Listing to add new products or manage your existing ones.
- Choose Product Category: Pick the correct category for your product. This helps government buyers find your product easily.
- Start Selling: Your products are now visible to government buyers, and you can begin receiving orders.
How to List Your Products and Services for Maximum Sales
To increase sales on GeM, you need to list your products and services properly. Follow these best practices:
1. Choose the Right Product Category
- Ensure that your product is listed under the correct category so that buyers can easily find it.
- Use GeM’s product template to match government requirements.
2. Use High-Quality Images and Descriptions
- Upload clear and professional product images.
- Write detailed descriptions including specifications, features, and benefits.
- Use keywords that government buyers may search for.
3. Offer Competitive Pricing
- Research existing prices on GeM and set a competitive rate.
- Offering bulk discounts can attract more buyers.
4. Maintain Stock Availability
- Keep your inventory updated to avoid order cancellations.
- If a product is out of stock, update it immediately.
5. Provide Warranty and After-Sales Support
- Many government buyers prefer sellers who offer warranty and maintenance support.
- Mention the terms of warranty and support services in the product description.
How to Increase Sales on GeM Portal
1. Participate in Bidding and Reverse Auctions
- Government buyers often post tenders and bulk purchase requests.
- Sellers can submit bids and participate in reverse auctions to win orders.
- Offering the best price and delivery terms can help you secure large contracts.
2. Optimize Your Seller Profile
- Maintain high ratings and positive reviews to attract more buyers.
- Deliver orders on time to build trust with government departments.
3. Use GeM’s Seller Analytics
- GeM provides sales reports and analytics to help sellers track performance.
- Use this data to improve pricing, stock management, and customer service.
4. Apply for MSME and Startup Benefits
- MSMEs and startups registered on Udyam or Startup India get special benefits on GeM.
- They receive preferential access to government tenders and exclusive purchase categories.
5. Offer Fast and Reliable Delivery
- Government buyers prefer sellers who provide quick shipping and reliable logistics.
- Partner with trusted courier services to ensure smooth delivery.
6. Maintain Compliance with GeM Policies
- Follow all GeM guidelines and update your certificates and business details regularly.
- Non-compliance can result in suspension or removal from the platform.
Common Challenges and How to Overcome Them
1. High Competition from Other Sellers
- Solution: Offer better pricing, quality, and after-sales support to stay ahead.
2. Delayed Payments
- Solution: Register under GeM’s Timely Payment Policy for faster payment processing.
3. Understanding GeM’s Procurement Process
- Solution: Read GeM training guides and participate in seller webinars to understand the system.
Suggested read- list of item on Gem portal
Conclusion
Selling on the GeM Portal is a great way to increase sales, reach government buyers, and expand your business. By following the right strategies, optimizing product listings, participating in tenders, and maintaining high-quality service, businesses can maximize their revenue on the platform.
For businesses looking to grow and secure government contracts, GeM provides endless opportunities with fair pricing, transparent policies, and a vast customer base. Start selling on GeM today and take advantage of the government’s trusted procurement system!